Introduction
- Lahori is a cool new brand created by Saurabh Munjal, Saurabh Bhutna and Nikhil Doda.
- They noticed that there were only a couple of big companies making traditional Indian drinks, so they decided to start their own business in Punjab.
- They named their brand Lahori because it uses rock salt, which is called “Lahori” in Hindi, in most of their drinks.
Story
- The story starts at Nikhil’s house. One day, both cousins, Saurabh Munjal and Saurabh Bhutna, came over and asked for something to eat and drink.
- Nikhil gave them a homemade cumin drink. They loved it so much and praised the drink.
- Saurabh Munjal realised that this drink could become a brand. The other two cousins agreed, and that’s how Lahori was born!
- Nikhil Doda says that this business mostly depends on the distribution network.
- At the beginning, they had no money to give products on credit and no money for advertisements.
- So, they went straight to the retailers in Sector 47, Chandigarh, and let them try the drinks.
- The feedback was awesome, and all three of them became confident in their hero product.
- Lahori has done an amazing job connecting with people in India. Their drinks are more than just something to sip – they have become a symbol of choice, happiness, and togetherness.
- Now, if we talk about money, their product cost was just ₹10, and the company’s value is around ₹600 crore.
- Lahori is a manufacturer of non alcoholic beverages which is available in 4 delightful ready-to-drink variants.
Legal Entity Name
ARCHIAN FOODS PRIVATE LIMITED
Website
Founders
Saurabh Munjal (Co-Founder, Director & CEO )
Nikhil Doda (Co-Founder, Director & COO)
Saurabh Bhutna (Co-Founder, Director)
Shagun Tiwary Shah (Nominee Director)
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Ingredients
Water
Sugar
Lemon Juice
Carbon Dioxide
Black Salt
Cumin Seeds
Product variants
Zeera
Nimboo
Kacha Aam
Shikanji
Competitors
Winegreens World
Paper Boat
Jimmy's Cocktails
Xalta
PepsiCo
Rasna
Investors
Verlinvest (Institutional Investor)
Lessons For Entrepreneurs
The story of Lahori Zeera isn’t just about making a successful business; it’s about inspiring small-town dreamers.
Saurabh Munjal, Nikhil Doda, and Saurabh Bhutna started in a little town in Punjab and built a brand worth ₹600 crore!
Their journey shows that if you have passion, work really hard, and understand what people want, you can overcome any challenge.
Their success shows the importance of being real, creative, and connecting with people.
It teaches that no dream is too big and any goal can be reached with the right mix of vision and effort.